The Lack of a Plan for New Business and Design Case Study

The Lack of a Plan for New Business and Design - Case Study Example She believes that Kelly is being an obstructionist, and not allowing the project enough of the programmers time, dooming the project to failure. She believes that it is worth extending the companies budget to bring in outside programmers to ensure the project's success. Kelly Thomas believes that this project is unreasonable. Without a set plan for developing new projects, there is no way to ensure enough quality control testing. She also believes that what Pat is asking is unreasonable, and is not possible in the time frame that Pat Lambert has asked for. She recognizes that an increased budget still does not speed up development time. Chris Martinas believes that this project is integral to the success of the company. At the same time, he shows some ambivalence as to whether this program is actually what they need, especially considering the increase in budget Pat is asking for. Chris would like the project to succeed, but also recognizes that it needs to be kept within the company, and not done by hiring other programmers. Cliff's arguments are reasonable; he recognizes that with a broadening market that his company needs to expand to remain competitive. His recognition that older customers should not be ignored and that the budget for the new project needs to remain low is also very reasonable. He recognizes that change is necessary, but that it should only be good for the company.